Scientific vocabulary: political neuromarketing

Daniel Pallarés, researcher at the Ethics and Democracy Group of the Universitat Jaume I, describes the concept of political neuromarketing.

This video is included within the category “scientific vocabulary” made up of short videos in which Universitat Jaume I research staff provides the definition of scientific terms related to their area of expertise.

UCC+i UJI. June 2017

Video in Spanish with subtitles in English, Catalan and Spanish. #Multilingual and #accessible for the deaf and hard-of-hearing.

“Sonreír es divertido”

Researchers at the Universitat Jaume I, the Universitat Politècnica de València and the University of Valencia have developed a self-administered Internet programme for the prevention and treatment of emotional disorders. “Sonreír es divertido” [“Smiling is fun”] combines the most effective existing procedures for controlling anxiety and stress with techniques to promote emotional regulation, coping skills and resilience.
The tool incorporates new strategies to improve positive mood with the objective of reducing the incidence of emotional disorders through prevention and early treatment, attending those people who are at high risk of developing this type of disorders. The programme trains the user in adaptive ways to face problems and overcome them without prior preparation. More information.

Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. June 2017

A UJI study warns of the need for more transparency and control of political neuromarketing to avoid voter manipulation

A UJI study warns of the need for more transparency and control of political neuromarketing to avoid voter manipulation
Researchers from the Ethics and Democracy Group at the Universitat Jaume I warn in a study about the need to increase transparency and control in the application of political neuromarketing techniques to avoid the risk of manipulation of the voter. This novel discipline studies the brain bases on which the political language of the human being is based in order to connect in a deeper way with the emotional level of the voter in order to capture electors. In the article “Debates éticos en torno al neuromarketing político: el avance tecnológico y su potencial incidencia en la formación de la opinión pública” [“Ethical debates around political neuromarketing: technological progress and its potential impact on the formation of public opinion”] published in the journal Veritas, the researchers from the Ethics and Democracy Group at the UJI Ramón Feenstra and Daniel Pallarés-Domínguez warn of how discoveries in the field of neurosciences and their application in the field of marketing and political communication today arouse suspicions about the possible ability to activate the “vote button” in voters, putting at risk the principle of autonomy on which democracy is based.
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UCC+i UJI. June 2017

Hydraulic flour mills in Les Coves de Vinromà

Ruta dels Molins from Aramac Audiovisuals on Vimeo.

The work “Estudio de los molinos harineros hidráulicos del término municipal de Les Coves de Vinromà” [“Study of the hydraulic flour mills in the municipal district of Les Coves de Vinromà”] carried out by Albert Cifre Colomer, student of the Bachelor’s Degree in Technical Architecture at the Universitat Jaume I, compiles and analyses the historical, architectural and construction data of the 17 hydraulic flour mills known in the municipality of Les Coves de Vinromà (Castelló, Spain) from the 13th to the 20th century. “The main objective — explains the author — was to explain, from the field of architecture, an important time for the economy of the village where I was born, to relate it to the families that lived there and to provide a different view of this type of constructions.”

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Video produced by Aramac Audiovisuals

Scientific vocabulary: transmedia

Esteban Galán, researcher at the group of Applied Technologies in Audiovisual Communication (ITACA), describes the concept of transmedia.

This video is included within the category “scientific vocabulary”, which is made up of short videos where Universitat Jaume I research staff provides the definition of scientific terms related to their area of expertise.

UCC+i UJI. May 2017

BECAD evaluates the characteristics and difficulties of a person in the relevant activities of life

A research team from the Department of Basic and Clinical Psychology and Psychobiology from the Universitat Jaume I, led by the lecturer Micaela Moro Ipola, has developed a new technology called “BECAD”. This tool aims to evaluate the degree of autonomy of a person in different areas of human functioning with an objective point of view applicable in the assessment of dependency and disability.

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Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. May 2017

An innovative tool to improve care in social services and promote inclusive policies

The research group on Social Innovation and Human Development (Social Innova) from the Universitat Jaume I has designed an innovative tool to improve citizens’ attention in the field of social services and, at the same time, to promote inclusive policies. The new tool, which emerged from a study commissioned by Vila-real City Council, where municipal technicians from the areas of Social Services, Computing and Urbanism intervened, enables the creation of an integrated model to plan people-oriented policies.

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Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. May 2017

In vitro method for predicting the biocompatibility of medical implants

Researchers at the Universitat Jaume I (UJI), the University of the Basque Country (UPV-EHU) and the Centre for Cooperative Research in Biosciences (CIC bioGUNE) have patented a new in vitro method for predicting the biocompatibility of materials to be used in the manufacture of medical implants, such as joint and dental prostheses, valves and stents.

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Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. May 2017

To share scientific experiences

More than sixty workshops have filled the sports hall of the Universitat Jaume I with science. There, around two thousand students and teachers have enjoyed the explanations that more than two hundred young lecturers have delivered to everyone who has shown interest in knowing about research and their applications in the third Firujiciència fair, an initiative of the UJI and the Centre for Training, Innovation and Educational Resources (Cefire) in Castelló.

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Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. April 2017

The first digital platform for the online assessment of addiction to cybersex

The Sexuality and AIDS Research Unit (Salusex-Unisexsida) from the Universitat Jaume I de Castelló (UJI) and the Universitat de València (UV) has created Adisex, the first digital platform in the Spanish-speaking area and pioneer worldwide for online assessment and treatment of addiction to cybersex. Researchers has detected that 10% of adolescents who use the Internet for sexual purposes have risk profiles.

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Video with subtitles for the hearing impaired.

UCC+i Universitat Jaume I. April 2017

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